Writer. Creative. Strategist. Operator.
About
Central to all I do is my belief in the limitless power of well-crafted narratives.
I studied creative writing in college and have always maintained a creative outlet through writing, including most recently having the good fortune to work on a collection of short fiction. I am obsessive about language, media, content strategy, narrative design, and storycraft.
As a marketing leader, I have combined this creative, narrative-centric thinking with a very data-driven, specialized, and technical approach to building out successful marketing functions and driving growth in both startups and larger, publicly-traded companies.
Recently, I was Managing Director at a local civic media nonprofit, where I helped build a modern, full-stack media organization. Specifically, I formulated a sustainable business model while managing all aspects of operations, programming, and both editorial and operational growth. Prior to that, I led product marketing and the go-to-market strategy for the corporate learning and talent development software of the global, publicly-traded, education technology company, Instructure.
I have also supported SaaS fundraising rounds, successfully launched two user-conferences, managed large-scale corporate content strategies from the agency side, managed CPG field sales teams, launched two successful industry leading newsletters, created long-form interactive content, and written (unproduced) scripts for television and film. Finally, I was a part of three different startups (one CPG and two SaaS) that all ended in successful acquisitions.
At the start of 2023, I immersed in the world of artificial intelligence. I completed a DeepLearning.ai specialization in machine learning to develop best practices for deploying and managing generative AI, as well as a Parsons School of Design specialization for learning how to design and develop projects utilizing creative AI.
Currently, I am attempting to use the modes of fiction to meet the demands of history, while also acting as the primary caregiver to our three small children, who are seven, six, and five years of age.
"A human being is part of a whole, called by us the "Universe," a part limited in time and space.
He experiences himself, his thoughts and feelings as something separated from the rest — a kind of optical delusion of his consciousness.
This delusion is a king of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us.
Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty.
Nobody is able to achieve this completely, but the striving for such achievement is in itself a part of the liberation and a foundation for inner security."
The force of habit is the most dominant force in life.
We do many of the horrible things we do simply because we are not sharing the moment. We are just going through the motions.
A good story can shatter that force of habit. It can disorient you and wake you up to your life. A good story is like a slap.
It makes you think, "Huh? Where am I? What's happening?"
And then after, perhaps you'll look around and see things a bit differently. At least for a little while.
And that might make all the difference.